Fabiana Meléndez Ruiz, a strategic storyteller serving as the founder and CEO of Refuerzo Collaborative, discusses a number of important ethics issues including:
1) How to counsel effectively when your client has a culturally insensitive idea
2) How you can help organizations go beyond their biases
3) Unexpected ways PR pros fail ethically with the media
4) The most overlooked part of a PR person’s job
Bill Swanger, APR, Fellow PRSA, the founder of William Swanger Communications, shares a number of important ethical issues, including:
1) Why it is important to ethically address financial mistakes and clarify misunderstandings
2) Ethically navigating paid and unpaid content
Tatevik Simonyan, the co-founder and director of communications and international relations at SPRING PR company in Armenia, discusses:
1) How to best counsel your client when they want to respond unethically to an unethical competitor
2) How to react calmly and ethically in highly emotional crises
3) Should PR create a global code of ethics for influencer marketing
4) What companies should know about PR in Armenia
Erin Kennedy, the ethics committee chair for the PRSA Central California Chapter, discusses:
1) What to do when your boss wants to disclose information before you should
2) How to better understand how those spreading misinformation think
Captain Barbara Bell, U.S. Navy (ret). Captain Bell was one of Annapolis’s first female graduates and has a distinguished career as an aviator and naval flight test officer. Today, she teaches at the US Naval Academy and may discuss ethics even more than I do.
In this interview she discusses a number of important ethics issues, including:
1) The importance of the really small things
2) The ethics framework being taught to future Navy officers – and how everyone can apply it
3) How to understand and avoid biases
4) Never forget you are a role model
This week on Ethical Voices, Missy Hurley, the co-founder and CEO of B2 Communications, discusses a number of important ethics issues:
1) What to do when advocacy groups change your words to spread misinformation
2) How to deal with biased reporters
3) When ethically to disclose you used AI
Joseph Abreu, the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida, and 2024 National Chair of PRSA., discusses a number of important ethics issues, including:
1) The ethical importance of avoiding even the appearance of impropriety.
2) How to get ahead of AI ethics challenges
Ann Marie Varga, the internal communication manager for AdventHealth discusses a number of important ethics issues including:
1) One key PR ethics lesson from the Pulse nightclub shooting
2) How to protect your (and your team’s) mental health in crisis situations
3) Ethical issues in internal communications
Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including:
1) How to avoid using people as props and authentically engage
2) Ethics challenges with assumptions
3) How to effectively engage and learn from diverse audiences
4) How to effectively advance social justice issues
Roy Reid, a senior fellow with the Stockworth Institute, and a recognized as one of the Top 100 Thought Leaders in Trustworthy Business, discusses a number of important ethics issues, including:
1) What to do when your client asks you to besmirch the competition
2) How to effectively and ethically build trust
3) What to do when employees, clients and partners break your trust