EthicalVoices

Mark McClennan, APR, Fellow PRSA

Total 322 Posts Website
Mark W. McClennan, APR, Fellow PRSA, is the general manager of C+C's Boston office. C+C is a communications agency all about the good and purpose-driven brands. He has more than 20 years of tech and fintech agency experience, served as the 2016 National Chair of PRSA, drove the creation of the PRSA Ethics App and is the host of EthicalVoices.com

What Do You Do When Your Client Pulls A Bait And Switch? – Craig Sender

Craig Sender, the senior director of public and analyst relations at the Copyright Clearance Center and an adjunct professor at Boston University, discusses:

1) What do you do when your client pulls a bait and switch?

2) The three most powerful words when pushing back on inappropriate requests

3) Why we still need timeouts

What do you do when your work does not align with your personal values?: Mark Mohammadpour

Welcome to Ethical Voices in 2021. A New year, but the same great content. Since one of the most common New Year’s resolutions is to lose weight and improve wellness, I could think of no better guest to kick off the year than  Mark Mohammadpour, the founder of the Chasing the Sun Health Coaching for communicators and marketers. I’ve enjoyed reading his insights in the Public Relations Society of America’s Strategies & Tactics, and that’s what caused me to reach out to invite him to be a guest.

Mark discusses a number of important issues, including:

1) What do you do when your work does not align with your personal values?

2) How PR executives can convince brands to take a stand

3) What are agencies missing when it comes to recruiting and retaining talent?

4) Why you need a personal wellness crisis plan

How Businesses and Executives Fail at Diversity, Addressing Harassment and Humanity – Mike Paul

This is the 100th episode of EthicalVoices and I am bringing you a very special guest. Mike Paul, the president of Reputation Doctor® discusses:

1) What executives should do (and many fail to do) when someone reports sexual harassment to them

2) The ethical failures of most businesses to act on diversity, equity and inclusion

3) When personal relationships are more important than safeguarding confidences