EthicalVoices

Mark McClennan, APR, Fellow PRSA

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Mark W. McClennan, APR, Fellow PRSA, is the general manager of C+C's Boston office. C+C is a communications agency all about the good and purpose-driven brands. He has more than 20 years of tech and fintech agency experience, served as the 2016 National Chair of PRSA, drove the creation of the PRSA Ethics App and is the host of EthicalVoices.com

This Week in PR Ethics (7/23/20) – Ethical Measurement and Conflicts of Interest

Conflicts of interest, particularly around communication from the government, seemed to be the most popular communication ethics issue of the past week. Add into that an update to the Barcelona Measurement Principles including measurement integrity and there are a number topics ripe for discussion. Ethical Measurement – The Barcelona Principles

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What to do when you are asked to make your company seem more diverse than it is – JP Canton

This week on EthicalVoices, JP Canton, the head of communications and public relations in North America for Polestar discusses ethical issues including:

1) What to do when your boss asks you to make the company seem more diverse than it is
2) Common failings with corporate responses to Black Lives Matter
3) The unethical actions more companies are asking agencies to do and why it is wrong

Do Organizations that Make Mistakes on Race and Systemic Injustice Deserve Help? – Kelley Chunn

Kelley Chunn, the principal of Kelley Chunn and Associates, discusses a number of important ethics issues, including:

1) What to do when your employer and you have diametrically different ideas?
2) Do organizations that make mistakes on race and systemic injustice deserve help?
3) Advice for making substantive diversity strides

Own It and Fix It: Ethical Media Training Advice from Melody Kimmel

Melody Kimmel is one of the nation’s leading media,presentation and message trainers. In this interview, she provides insight into a number of key issues including:

1) Ethics and media interviews
2) How to conduct ethical media training
3) What to do when you make a mistake
4) The perversion of the strength of PR and the decline of trust

How to Make Sure Codes of Ethics Are Not Worthless: Michael Meath

Michael Meath, the retiring interim chair of public relations at the S.I. Newhouse School of Public Communications at Syracuse University discusses a number of important issues, including:

1) How to make sure Codes of Ethics are not worthless
2) Why taking the critical 10 helps you make more ethical decisions
3) The ethical challenges that most engage students
4) The little ethics issues that challenge us every day