EthicalVoices

Mark McClennan, APR, Fellow PRSA

Total 320 Posts Website
Mark W. McClennan, APR, Fellow PRSA, is the general manager of C+C's Boston office. C+C is a communications agency all about the good and purpose-driven brands. He has more than 20 years of tech and fintech agency experience, served as the 2016 National Chair of PRSA, drove the creation of the PRSA Ethics App and is the host of EthicalVoices.com

Healing the Fracturing of Humanity By Moving From Impact to Consequence: Jim Olson

Jim Olson, the former global corporate communications lead for Starbucks and US Airways and CCO at African Leadership University, graciously shared his insight and observations on a number of topics including:

1) How did Starbucks find a new, ethical option about how to deal with the presence of guns in their stores?
2) How we can help heal the fracturing of humanity by moving from impact to consequence?
3) The ethical imperative of purpose

Keeping Your Values When Others Compromise Theirs: John Walker

John Walker, the founder and managing partner of Chirp PR, discusses a number of important topics, including:

1) Keeping your values when others compromise theirs (a.k.a. How to survive a dot-com boom)

2) How to build trust in a time of uncertainty

3) The ethical pitfalls of “guaranteed” media coverage that isn’t earned

This Week in PR Ethics (06/04/20) – Systemic Injustice, Free Speech, Racism and More

I can’t think of a week packed with more significant, societal and communication ethics issues. Systemic injustice, free speech, racism and more. If my ethics class was in session now, I would throw out the lesson plan and we would just discuss the events of the past week. It is good to see so much constructive discussion, but like others I want to see talk move into action.

What Do You Do When Your Boss May Have Broken the Law?

In this personal interview, Tami Nealy, the vice president of communications and talent relations for Find Your Influence shares some great advice and insight, including:

1) What do you do when you have an abusive boss and he may have broken the law?
2) The importance of mentors
3) Ethics and influencer relations
4) The growing ethics problem of ghosting

This Week in PR Ethics (5/28/20) – Data, Accuracy and Disclosure

One of the most common areas of ethical failure (in my opinion) revolves around data. The four articles I share this week highlight different elements of this – from cutting corners and misrepresenting data, to data privacy, disclosure and the misrepresentation of old data. Data has the power to shape opinions and actions, and we all need to uphold the highest standards when gathering, using and sharing it.

Ethics and Memorial Day 2020

Today is Memorial Day in the United States. A day where we remember and honor those that have died while serving in the U.S. armed forces.

I plan to continue the tradition I started last year. Rather than have a regular post, I’m asking people to take a moment and reflect and think about what we complain about regularly and how that right to complain was bought by the people that served and came before us. Then spend the time with your loved ones and be thankful. This is more important now than ever.

This Week in PR Ethics (5/21/20): Pizza Arbitrage, Big Tobacco and a New PRCA Ethics Initiative

This past week in PR ethics was filled with some very important news and examples, and a few that are less important and make me smile. A discussion on ethics and pizza arbitrage blew up my social media feeds. While it is interesting, the research on tobacco co-opting #stayathome hashtags was chilling. There was also the important news of the PRCA launching a Global Ethics Council, and the much less important news of me being interviewed on the great Look Left @ Marketing podcast.

Why Silence Kills Ethical Behavior: BJ Whitman

On this week’s EthicalVoices, BJ Whitman, a PR professional with more than 30 years of public relations expertise in the education, maritime, and hospitality management fields joins me to discuss a number of ethics issues, including:

1) Life, death, ethics and a photograph
2) Why silence is a killer to resolving ethical issues
3) Ethical issues in the maritime industry