Sherry Feldberg, a seasoned healthcare communication professional who is now the principal of Leadership Journey discusses:
1) What to do when your boss asks you to burn bridges?
2) How to speak up effectively when you are asked to compromise your personal ethics
3) The importance of building trusted relationships
4) The need to show vulnerability as a leader
Donald Singletary, the president at Singletary Group Communications and an adjunct professor at a number of universities, including Syracuse University and Baruch College, discusses:
1) Ethics of expense reports in the Mad Men Era and today
2) How societal changes are impacting ethical practices
3) How rationalization leads to ethical failures
4) Are we really making progress against systemic racism?
Troy Brown, the President of one50one, discusses a number of key ethics issues, including:
1) How to respond when people try to marginalize you
2) The unethical myth of we can’t find diverse candidates
3) Ethical issues with influencer marketing
4) Ethics of Blockchain and Digital IP
Dr. Holly Overton, Associate Professor at the University of South Carolina and a senior research fellow with the Arthur W. Page Center for Integrity in Public Communication discusses:
1) What to do when you are on a toxic team at work
2) The changing landscape of business advocacy and what it means to PR
3) The rise of corporate social advocacy
4) What we can learn from the Page Principles
Perry Headrick, the founder of Crackle PR, discusses a number of important ethical issues including:
1)What should you do when you don’t believe in your client?
2) Why we need to fight sensationalism
3) The need for greater diversity in public relations
Adam Blacker, the Vice President of Insights and Alliances at Apptopia, discusses a number of important data ethics issues for public relations professionals, including:
1) When to ethically pass on a media opportunity
2) Why you need to think of the long game when it comes to data
3) How to decide if you have enough data for an accurate pitch
4) The ethics of data collection
Sabrina Ram, the founder and president of Blu Lotus discusses:
1) What to do when your boss asks you to do something uncomfortable
2) Why we need to stop putting profit over ethics
3) The need for accountability
4) Just because you are good at something doesn’t mean you have to do it
Craig Sender, the senior director of public and analyst relations at the Copyright Clearance Center and an adjunct professor at Boston University, discusses:
1) What do you do when your client pulls a bait and switch?
2) The three most powerful words when pushing back on inappropriate requests
3) Why we still need timeouts
Welcome to Ethical Voices in 2021. A New year, but the same great content. Since one of the most common New Year’s resolutions is to lose weight and improve wellness, I could think of no better guest to kick off the year than Mark Mohammadpour, the founder of the Chasing the Sun Health Coaching for communicators and marketers. I’ve enjoyed reading his insights in the Public Relations Society of America’s Strategies & Tactics, and that’s what caused me to reach out to invite him to be a guest.
Mark discusses a number of important issues, including:
1) What do you do when your work does not align with your personal values?
2) How PR executives can convince brands to take a stand
3) What are agencies missing when it comes to recruiting and retaining talent?
4) Why you need a personal wellness crisis plan
I realize that not everyone has time every week to read the blog, so I wanted to recap the five most popular ethics blog posts of 2020 and the five most popular ethics podcasts of 2020. Surprisingly, there was no overlap this year.