Anne Green, a principal and managing director at G&S Business Communications, discusses a number of important ethical issues including:
1) How to ethically handle pressure to fudge numbers
2) Where to find engaging, compelling ethics training and why it matters
3) How to ethically fight back against disinformation
Ken Jacobs, ACC, CPC, an experienced consultant and certified coach shares his insight on a number of ethics topics including:
1) How to handle abusive clients
2) How to best handle conflicts of interest
3) The difference between coaching and consulting
Ray Kotcher, the former CEO of Ketchum and the Professor of the Practice of public relations at Boston University discusses:
1) How to navigate situations where your values and your organizations values differ
2) Why good managers think of themselves as the mayor of a small town
3) Will GenZ succeed where the Boomers failed?
4) What we need to do to thrive ethically in an era of disruption
José Manuel Velasco, the Past President of the Global Alliance for Public Relations and Communication Management discusses global ethics and taking care of the truth. Specifically, he addresses:
1) How to respond ethically when your company is caught making illegal payments
2) The most important PR job: Taking care of the truth
3) The importance of emphatic listening
4) How to ethically deal with emotions
5) What skills do PR pros need to be great advisors
Karen Swim, APR, the President and CEO of Words for Hire discusses:
– What to do when your friend acts unethically
– What to do when your organization values results over ethical behavior
– Why every PR person needs to step up and be an ethics champion
– Why ethics cannot be a uniform you wear
Deirdre Breakenridge, an author, speaker, professor, and communication professional shares some great ethics insight, including:
– What to do ethically when two supervisors give you conflicting orders
– Why FEELing is essential to ethical behavior
– How Millennials, GenZ, GenX and Boomers FEEL differently and what it means
– Why we often fail when we make choices alone
Garland Stansell, the Chief Communications Officer for Children’s of Alabama, and the 2020 National Chair of PRSA shares his insight on a number of key ethics issues, including:
• Why sharing the bare minimum is often not the best course
• Why you must address issues head on when you are considered guilty by association
• Why we must resist the tyranny of urgency
• How every ethical PR professional can counteract negative perceptions of the profession
Paul Omodt, the principal of Omodt and Associates and crisis expert discusses a number of key ethics issues, including:
1) Why speed is not always your ally
2) Ethical challenges with the growing “cancel culture”
3) How to seek forgiveness for an ethical lapse
4) How one man gained forgiveness after saying the N word and losing his job
Shonali Burke, a growth strategist and social expert discusses a number of ethical challenges. Including:
1) What to do when you are asked to protect a large donor’s reputation
2) Will public relations ever overcome its legacy of spin
3) New challenges with transparency and disclosure
4) How PR agencies need to adapt
Erica Sniad Morgenstern, the vice president of marketing communications of Welltok, discusses a number of important ethical issues, including:
1) Challenges of talking a tough stand with senior executives to keep your organization on message
2) Data permanence and one thing to never do if you issue incorrect data
3) Ethical issues created by the decline of original reporting
4) Ethical issues in the healthcare/HCIT industry
5) Why the best ethics advice may come from the TSA