Melody Kimmel is one of the nation’s leading media,presentation and message trainers. In this interview, she provides insight into a number of key issues including:
1) Ethics and media interviews
2) How to conduct ethical media training
3) What to do when you make a mistake
4) The perversion of the strength of PR and the decline of trust
In this personal interview, Tami Nealy, the vice president of communications and talent relations for Find Your Influence shares some great advice and insight, including:
1) What do you do when you have an abusive boss and he may have broken the law?
2) The importance of mentors
3) Ethics and influencer relations
4) The growing ethics problem of ghosting
Anne Green, a principal and managing director at G&S Business Communications, discusses a number of important ethical issues including:
1) How to ethically handle pressure to fudge numbers
2) Where to find engaging, compelling ethics training and why it matters
3) How to ethically fight back against disinformation
Ken Jacobs, ACC, CPC, an experienced consultant and certified coach shares his insight on a number of ethics topics including:
1) How to handle abusive clients
2) How to best handle conflicts of interest
3) The difference between coaching and consulting
Ray Kotcher, the former CEO of Ketchum and the Professor of the Practice of public relations at Boston University discusses:
1) How to navigate situations where your values and your organizations values differ
2) Why good managers think of themselves as the mayor of a small town
3) Will GenZ succeed where the Boomers failed?
4) What we need to do to thrive ethically in an era of disruption
José Manuel Velasco, the Past President of the Global Alliance for Public Relations and Communication Management discusses global ethics and taking care of the truth. Specifically, he addresses:
1) How to respond ethically when your company is caught making illegal payments
2) The most important PR job: Taking care of the truth
3) The importance of emphatic listening
4) How to ethically deal with emotions
5) What skills do PR pros need to be great advisors
Karen Swim, APR, the President and CEO of Words for Hire discusses:
– What to do when your friend acts unethically
– What to do when your organization values results over ethical behavior
– Why every PR person needs to step up and be an ethics champion
– Why ethics cannot be a uniform you wear
Deirdre Breakenridge, an author, speaker, professor, and communication professional shares some great ethics insight, including:
– What to do ethically when two supervisors give you conflicting orders
– Why FEELing is essential to ethical behavior
– How Millennials, GenZ, GenX and Boomers FEEL differently and what it means
– Why we often fail when we make choices alone
Garland Stansell, the Chief Communications Officer for Children’s of Alabama, and the 2020 National Chair of PRSA shares his insight on a number of key ethics issues, including:
• Why sharing the bare minimum is often not the best course
• Why you must address issues head on when you are considered guilty by association
• Why we must resist the tyranny of urgency
• How every ethical PR professional can counteract negative perceptions of the profession
Paul Omodt, the principal of Omodt and Associates and crisis expert discusses a number of key ethics issues, including:
1) Why speed is not always your ally
2) Ethical challenges with the growing “cancel culture”
3) How to seek forgiveness for an ethical lapse
4) How one man gained forgiveness after saying the N word and losing his job