agency - EthicalVoices

The Importance of Really Small Things – Capt. Barbara Bell, USN (ret)

By Mark McClennan, APR, Fellow PRSA • May 28, 2024 • 0 Comments

Captain Barbara Bell, U.S. Navy (ret). Captain Bell was one of Annapolis’s first female graduates and has a distinguished career as an aviator and naval flight test officer. Today, she teaches at the US Naval Academy and may discuss ethics even more than I do.

In this interview she discusses a number of important ethics issues, including:

1) The importance of the really small things

2) The ethics framework being taught to future Navy officers – and how everyone can apply it

3) How to understand and avoid biases

4) Never forget you are a role model

How to Deal with Biased Reporters – Missy Hurley

By Mark McClennan, APR, Fellow PRSA • April 22, 2024 • 0 Comments

This week on Ethical Voices, Missy Hurley, the co-founder and CEO of B2 Communications, discusses a number of important ethics issues:

1) What to do when advocacy groups change your words to spread misinformation

2) How to deal with biased reporters

3) When ethically to disclose you used AI

We need to tell the hard truths – Ed Harrison

By Mark McClennan, APR, Fellow PRSA • December 18, 2023 • 0 Comments

Ed Harrison - We need to tell the hard truths

Ed Harrison, the managing director of Inkhouse in Boston discusses several ethics issues including:

1) Ethical failures with data

2) Why we need to tell the hard truths

3) The important difference between being nice and being kind

4) An interactive discussion on AI tools and training

What is Public Relations’ First Responsibility in Ethical Situations? Linda Welter

By Mark McClennan, APR, Fellow PRSA • January 23, 2023 • 0 Comments

What is Public Relations First Responsibility in Ethics Situations - Linda Welter

Linda Welter, the CEO of Caliber Group, a brand marketing, public relations, and digital firm discusses a number of important ethics topics, including:

1) Where do you draw the competitive line?

2) What is our first responsibility in ethical situations?

3) Ethics issues with influencers

The ethical challenges of weaponized communication – Elizabeth Edwards

By Mark McClennan, APR, Fellow PRSA • August 22, 2022 • 0 Comments

Elizabeth Edwards, the founder of Volume PR and the Engagement Science Lab, discusses a number of important issues, including:

1) The ethical challenges of weaponized communication

2) Avoiding thought-terminating cliches

3) What is the one tool or word, PR pros should retire

4) Why we need to think of meaning, not just tactics

Too many beers: ethics and client conflicts – Ken Kerrigan

By Mark McClennan, APR, Fellow PRSA • August 1, 2022 • 1 Comment

This week on Ethical Voices, Ken Kerrigan, a Vice President at Infinite Global, discusses a number of important ethics issues, including:

1) Too many beers – Ethics and client conflicts

2) Can corporations really be ethical media enterprises?

3) The death of truth and the need for regulation

The Need for Accountability – Laura Tomasetti

By Mark McClennan, APR, Fellow PRSA • January 31, 2022 • 0 Comments

Laura Tomasetti, the founder and CEO of 360PR+. Laura discusses a number of important ethics issues, including:

1) Why you always have a choice

2) How to make sure everyone understands your mission and values

3) The need for the industry to hold itself accountable

Ethics and Diversity: I Too, Am America – Troy Brown

By Mark McClennan, APR, Fellow PRSA • March 8, 2021 • 3 Comments

Troy Brown, the President of one50one, discusses a number of key ethics issues, including:

1) How to respond when people try to marginalize you

2) The unethical myth of we can’t find diverse candidates

3) Ethical issues with influencer marketing

4) Ethics of Blockchain and Digital IP

What do you do when your work does not align with your personal values?: Mark Mohammadpour

By Mark McClennan, APR, Fellow PRSA • January 4, 2021 • 0 Comments

Welcome to Ethical Voices in 2021. A New year, but the same great content. Since one of the most common New Year’s resolutions is to lose weight and improve wellness, I could think of no better guest to kick off the year than Mark Mohammadpour, the founder of the Chasing the Sun Health Coaching for communicators and marketers. I’ve enjoyed reading his insights in the Public Relations Society of America’s Strategies & Tactics, and that’s what caused me to reach out to invite him to be a guest.

Mark discusses a number of important issues, including:

1) What do you do when your work does not align with your personal values?

2) How PR executives can convince brands to take a stand

3) What are agencies missing when it comes to recruiting and retaining talent?

4) Why you need a personal wellness crisis plan

How Businesses and Executives Fail at Diversity, Addressing Harassment and Humanity – Mike Paul

By Mark McClennan, APR, Fellow PRSA • December 21, 2020 • 4 Comments

This is the 100th episode of EthicalVoices and I am bringing you a very special guest. Mike Paul, the president of Reputation Doctor® discusses:

1) What executives should do (and many fail to do) when someone reports sexual harassment to them

2) The ethical failures of most businesses to act on diversity, equity and inclusion

3) When personal relationships are more important than safeguarding confidences

Category: agency