EthicalVoices

Category: agency

Total 49 Posts

The PR Industry Wasn’t Built for Us—So We’re Rebuilding It

This week on EthicalVoices, Damaryan Benton, the founder of The PR Habitat, Co-Chair of the Queer Frontier Collective, and an account executive for Anomaly, discusses:

1) Why you shouldn’t confuse access with alignment
2) How early-career professionals can effectively challenge tone-deaf campaigns
3) Why authentic storytelling—not social metrics—must guide the use of AI in communications
4) Where young communicators can find a group built for them

Climate, Truth, and the Ethics of Saying No

Joining me on this week’s episode of Ethical Voices is Mike Farber, the co-founder of GreenStory. He discusses a number of important ethics issues, including:

1) Why the most important ethics decision happens before you hire a person or client
2) Why “It’s legal” is one of the most dangerous phrases in communications
3) Why comms leaders must reclaim the truth

How to Effectively Address Management Decisions that Conflict with Your Values – Carolyn Smith Casertano

This week on Ethical Voices, Carolyn Smith Casertano, MA, APR, Fellow PRSA, professor of practice in the Department of Communication at the University of Arizona, discusses a number of important ethics issues including;

1) How to effectively address management decisions that conflict with your values

2) What to do when a client tries to hire your staff

The Importance of Really Small Things – Capt. Barbara Bell, USN (ret)

Captain Barbara Bell, U.S. Navy (ret). Captain Bell was one of Annapolis’s first female graduates and has a distinguished career as an aviator and naval flight test officer. Today, she teaches at the US Naval Academy and may discuss ethics even more than I do.

In this interview she discusses a number of important ethics issues, including:

1) The importance of the really small things

2) The ethics framework being taught to future Navy officers – and how everyone can apply it

3) How to understand and avoid biases

4) Never forget you are a role model

The ethical challenges of weaponized communication – Elizabeth Edwards

Elizabeth Edwards, the founder of Volume PR and the Engagement Science Lab, discusses a number of important issues, including:

1) The ethical challenges of weaponized communication

2) Avoiding thought-terminating cliches

3) What is the one tool or word, PR pros should retire

4) Why we need to think of meaning, not just tactics