This week on Ethical Voices, Missy Hurley, the co-founder and CEO of B2 Communications, discusses a number of important ethics issues:
1) What to do when advocacy groups change your words to spread misinformation
2) How to deal with biased reporters
3) When ethically to disclose you used AI
Joseph Abreu, the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida, and 2024 National Chair of PRSA., discusses a number of important ethics issues, including:
1) The ethical importance of avoiding even the appearance of impropriety.
2) How to get ahead of AI ethics challenges
In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”.
Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA’s Board of Ethics and Professional Standards discuss them and more.
Ed Harrison, the managing director of Inkhouse in Boston discusses several ethics issues including:
1) Ethical failures with data
2) Why we need to tell the hard truths
3) The important difference between being nice and being kind
4) An interactive discussion on AI tools and training
Marcia DiStaso, Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. discusses a number of important ethics issues, including:
1) How do we ethically ask questions in research?
2) What to absolutely never, ever do when conducting research for a PR campaign
3) Ethical challenges with AI in PR
This week Ant Cousins, the Executive Director of AI Strategy at Cision, discusses a number of important issues, including:
• Cision’s AI ethics policy
• The ethics implications of the use of AI in public relations
• How much human agency do we require in public relations?
• The most concerning AI ethics issues
• Where should PR pros start when they want to learn more about AI?
Roger Bolton, the president of Page, discusses a number of important ethics issues, including:
1) What to do when a reporter is writing a story that you know will quickly become inaccurate
2) Why we need to confront the uncomfortable truths
3) The ethical use of technology and AI
4) Understanding the Page Principles
Aaron Kwittken, the founder and chairman of KWT Global and the founder of PRophet, discusses:
1) An issue he still regrets not speaking up on 30 years ago
2) Ethical issues in merging the science and art of public relations
3) How augmented intelligence can help enhance our profession
4) How do we create belonging in a hybrid environment?
Helio Fred Garcia, President of Logos Consulting Group discusses a number of important ethics issues including:
1) When and where do you draw the ethical line?
2) How structures and clear protocols make courage less necessary in ethical dilemmas
3) What can we learn from Bernays’ definition of public relations?
4) What are some positive ethics lessons from Goldman Sachs
5) Three key elements in determining the “right” thing to do
Torod Neptune, the chief communications officer at Lenovo discusses a number of key global and technology ethics issues including:
• How to move companies from the organization they are today to the one they want to be
• Living brand values globally and locally
• Why addressing ethics issues with technology requires businesses to think at the top of the stream