Cheryll Forsatz, the Vice President of Corporate Communications and Public Relations for Ferrero USA discusses:
1) The ethical implications of blurred lines
2) Influencer ethics and disclosure
3) Ethics and AI
Category: corporate
Total 29 Posts
Bradley Akubuiro, a partner at Bully Pulpit Interactive, discusses a number of important ethics issues including:
1) How to deal with an ethical quandary: Career advancement or decency?
2) How to effectively serve as the conscience of an organization
3) How to deal with issues in a hyper-politicized environment
Erica Salmon Byrne, CEO of Ethisphere discusses:
1) How does a company become one of the World’s Most Ethical Companies?
2) What are the top ethics issues facing companies?
3) How can businesses create a more ethical environment?
4) What questions should businesses ask about ethics and AI?
5) Proof that being ethical is good business
Roger Bolton, the president of Page, discusses a number of important ethics issues, including:
1) What to do when a reporter is writing a story that you know will quickly become inaccurate
2) Why we need to confront the uncomfortable truths
3) The ethical use of technology and AI
4) Understanding the Page Principles
Niel Golightly, a partner at FGS Global, discusses several important ethics issues, including:
1) An important lesson he learned flying an F-14 over the Indian Ocean
2) What is the hardest ethical decision?
3) The power of humility
4) How do we redefine a corporation’s role in society?
5) What societal issues does every company have an ethical duty to support?
Rebecca Wilson, the Executive Vice President International for WE Communications International provides a great overview of the 2022 Brands in Motion Study and what it means for ethical communicators, including:
1) Addressing the diversity quota dilemma and tokenization
2) How many companies are delivering on their value-led commitments
3) How do brands balance their commitments to practical short-term issues versus long-term issues?
4) Key findings from the 2022 Brands In Motion Study
5) The two things every ethical communicator must embrace
Elizabeth Pesci, APR, Fellow PRSA, discusses a number of key ethics issues including:
1) How to handle a reporter friend asking you to disclose confidential information
2) Best practices in internal communication ethics
3) What ethics challenge spans the past, present and future?
Joining me on this week’s episode is Ron Culp, the director of the Public Relations and Advertising Masters Program at DePaul University.
Ron discusses a number of important topics, including:
1) What to do when asked to make absurd and misleading claims
2) Why PR professions need the industry to have their back
3) Where companies make mistakes in countering disinformation internally
4) How to make your company attractive to potential employees
Helio Fred Garcia, President of Logos Consulting Group discusses a number of important ethics issues including:
1) When and where do you draw the ethical line?
2) How structures and clear protocols make courage less necessary in ethical dilemmas
3) What can we learn from Bernays’ definition of public relations?
4) What are some positive ethics lessons from Goldman Sachs
5) Three key elements in determining the “right” thing to do
Mark Cautela, the Head of Communications for Harvard Business School, discusses a number of important ethics topics including:
1) Why you need to act quickly and decisively on even small ethics concerns
2) When company and team before self is not ethically appropriate
3) What to do when your boss asks you to fudge numbers on an award