Joining me on this week’s episode to discuss setting ethical boundaries is Tracy Schario, APR of MITRE. She discusses:
1) How do you set ethical boundaries with your boss?
2) What work can a department ethically claim as its own?
3) Are the unexpected ethics benefits that will come out of businesses reaction to COVID?
4) How do you effectively set ethical boundaries with partners?
Kelli Bravo, the vice president of healthcare and life sciences for Pegasystems, discusses a number of important ethical issues, including:
1) The ethical considerations in admitting an error in your software
2) How do we ethically fix what is broken in the healthcare system
3) Top ethics challenges in healthcare communication, patient engagement and collaboration
4) How do you ethically balance transparency and confidentiality
Joining me on this week’s episode is David Calusdian, the President of Sharon Merrill Associates David is my first guest who focuses on investor relations. He shares his insight on a number of key topics, including:
1) Should you work with someone when their values do not align with yours?
2) What are ethical issues companies face with ESG
3) Core ethical issues with investor relations
This week on EthicalVoices, JP Canton, the head of communications and public relations in North America for Polestar discusses ethical issues including:
1) What to do when your boss asks you to make the company seem more diverse than it is
2) Common failings with corporate responses to Black Lives Matter
3) The unethical actions more companies are asking agencies to do and why it is wrong
Cheryl Goodman, the head of Corporate Communication for Sony Electronics North America discusses:
1) The key communication ethics challenges for today and tomorrow
2) How to fight back against the trend toward unethical vaporware
3) What we can do to move diversity, equity and inclusion from talk to action
4) How thinking like a global citizen can improve your ethical decision-making
Ray Kotcher, the former CEO of Ketchum and the Professor of the Practice of public relations at Boston University discusses:
1) How to navigate situations where your values and your organizations values differ
2) Why good managers think of themselves as the mayor of a small town
3) Will GenZ succeed where the Boomers failed?
4) What we need to do to thrive ethically in an era of disruption
Karen Swim, APR, the President and CEO of Words for Hire discusses:
– What to do when your friend acts unethically
– What to do when your organization values results over ethical behavior
– Why every PR person needs to step up and be an ethics champion
– Why ethics cannot be a uniform you wear
Jessica Graham, president of Fionix Consulting discusses what to do when your boss asks you to spread dirt on a competitor, how to ethically handle a public health crisis, what we can learn from the Rotary Club and other ethical issues.
Erica Sniad Morgenstern, the vice president of marketing communications of Welltok, discusses a number of important ethical issues, including:
1) Challenges of talking a tough stand with senior executives to keep your organization on message
2) Data permanence and one thing to never do if you issue incorrect data
3) Ethical issues created by the decline of original reporting
4) Ethical issues in the healthcare/HCIT industry
5) Why the best ethics advice may come from the TSA
Michelle Egan, the chief communications officer of the Alyeska Pipeline Service Company discusses a number of key ethical issues including:
• Who owns the work you create at a company? And what do you do when a former co-worker asks for it?
• What to do when your company’s equipment causes the death a Middle schooler?
• Fighting the attack on the free flow of information
• How do you balance privacy with transparency?