Melanie Ensign the head of security, privacy, and engineering communications for Uber discusses:
1) Why the best PR pros focus on stopping fires before they begin, rather than responding to a crisis
2) The ethical and cognitive challenges of marketing with FUD (fear, uncertainty and doubt)
3) Why SCUBA diving is a great guide for change management
4) Common ethical mistakes with measurement – and why we need to stop confusing coverage with action
Tim O’Brien, the founder of O’Brien Communications and host of the Shaping Opinion podcast discusses the ethical dangers of deplatforming and relative ethics.
Jim Lukaszewski, one of America’s most respected crisis and ethics counselors for the C-Suite at global brands, discusses:
• How to most effectively counsel senior executives around ethics issues
• How to speak up and be heard when you notice an ethical lapse
• How all ethics lapses are intentional and what it means
Torod Neptune, the chief communications officer at Lenovo discusses a number of key global and technology ethics issues including:
• How to move companies from the organization they are today to the one they want to be
• Living brand values globally and locally
• Why addressing ethics issues with technology requires businesses to think at the top of the stream
Brandi Boatner, the Social and Influencer Communications Lead global markets for IBM addresses a number of communications ethics issues including:
• How can public relations professionals prepare for techlash?
• What questions should PR pros ask to help avoid unconscious bias in campaigns and AI?
• How can social pros best run an ethical influencer campaign?
• Generational challenges with fake news
Scott Monty, a neoclassical digital executive who led Ford’s digital and social media discusses:
• The perils of obfuscation
• The top ethics challenges facing communicators today
• How many tech companies are ethically challenged
• Ethics advice from the classics that is still relevant today
Joining me on this week’s episode of Ethical Voices is Mike McDougall, APR, Fellow PRSA, the president of McDougall Communications, and the former global vice president of corporate communications with Bausch and Lomb.
In this fascinating and practical interview, Mike provides outstanding advice for dealing with difficult issues, including:
• Unexpected issues with plant closings
• Dealing with real ‘Fake News’ issues (i.e. when your client makes things up)
• Data privacy
• The best ethics advice he ever received
Judy DeRango Wicks, APR, Fellow PRSA, and I had the pleasure of working together for more than a decade while I led the Schwartz Communications’ Fiserv team. Together, we changed the way of millions of Americans bank and pay bills, moving from writing and mailing checks to paying bills online.
In this Ethical Voices interview, Judy discusses:
The ethics of determining if you should respond to a false, but tempting, claim
Ethics concerns in research and data
Instilling ethical decision-making across the corporate communications team
The best ethics advice she received
Anthony D’Angleo, APR, Fellow PRSA, is a professor at the S.I. Newhouse School at Syracuse University and the 2018 National Chair of PRSA. He is one of the most thoughtful public relations professionals I have ever encountered and spent a few minutes discussing ethics with us last week.
This Ethical Voices interview will look at:
The ethical issues around layoffs and plant closings
Balancing external and internal layoff communications
Hot ethics topics in the classroom
The best ethics advice he ever received