Dan Farkas, a lecturer of strategic communication at the Ohio State University, discusses a number of important ethics issues, including:
1) Why we need to think slow cooker rather than Instant Pot when it comes to PR measurement
2) How can you ethically blend empathy and accountability?
3) What is the most engaging PRSA ethics case study?
4) What ethics lessons can we learn from Ted Lasso?
Rick Batyko, the chief marketing officer for the YMCA of Greater Cleveland, discusses a number of important ethics issues, including:
1) What to do when your competitor intentionally causes panic
2) How to effectively fight disinformation
3) What the PR industry needs to do next
first interviewed Felicia Blow, APR, almost two years ago. She was one of my first 15 interviews for the blog and podcast. This year she is the 2022 National Chair or PRSA, so I thought it made sense to revisit the interview.
She discusses a number of important topics including:
• How to make the ethical choice when your bosses issue conflicting orders
• What to do when your employer lies to you
• New areas of PR ethics concerns
• The best ethics advice she ever received
Michelle Olson, the 2021 national chair of PRSA and the managing director and head of the Phoenix office for Lambert discusses a number of important ethics issues, including:
1) How to fight the constant little drips of ethical challenges we face every day
2) Transparency and the industrialization of disinformation
3) The importance of universal key messaging
Wendy Glavin, the founder of the Wendy Glavin Agency, discusses several important ethics issues, including:
1) Ethical issues of giving notice
2) What to do when you are asked to change something that is factually correct
3) Ethical failures in data use and privacy
4) Why we need to look back
Elizabeth Pesci, APR, Fellow PRSA, discusses a number of key ethics issues including:
1) How to handle a reporter friend asking you to disclose confidential information
2) Best practices in internal communication ethics
3) What ethics challenge spans the past, present and future?
Robert Johnson, the host of the PR Nation Podcast, discusses a number of important ethics issues, including:
1) When national security is on the line, how to you handle public relations ethically?
2) The state of truth today
3) Why PR Pros should take a different approach when a reporter asks you about confidential information
Janelle Guthrie, the communication director for the Building Industry Association of Washington, discusses a number of important ethics issues, including:
1) What to do when you realize you have given out false information and admitting it will hurt
2) What to do if someone calls you a liar
3) How to ethically work through difficult situations
4) Why Voices4Everyone is the solution to our next ethics challenge
Krista Terrell, APR, the acting president of the Arts and Science Council for Charlotte Mecklenburg County, discusses a number of important ethics topics, including:
1) The best approach to convince executives to report historic inequities
2) Why ethical organizations need to look back as well as forward
3) How organizations can think beyond their whiteness
4) Why we need to think like gardeners, not gunslingers
Troy Brown, the President of one50one, discusses a number of key ethics issues, including:
1) How to respond when people try to marginalize you
2) The unethical myth of we can’t find diverse candidates
3) Ethical issues with influencer marketing
4) Ethics of Blockchain and Digital IP