Ken Hunter, the President and Chief Strategist at The PowerStation and a part-time lecturer at Rutgers University. He discusses a number of important issues, including
1) What to do ethically when your company is accused of making people sick
2) How to make ethical issues seem less like personal attacks
3) What to do when your boss makes unethical promises
4) Dealing with media bias
Kelly Davis, the Public Relations Sequence Head at the University of South Carolina, discusses a number of important issues, including:
1) How to avoid landmines and understand the fine lines in public affairs and lobbying
2) How can nonprofits ethically get their message out when faced with well-funded opponents?
3) Ethical issues with data, media and society
4) How to make sure you are sharing accurate information
Joining me on this week’s episode is Ron Culp, the director of the Public Relations and Advertising Masters Program at DePaul University.
Ron discusses a number of important topics, including:
1) What to do when asked to make absurd and misleading claims
2) Why PR professions need the industry to have their back
3) Where companies make mistakes in countering disinformation internally
4) How to make your company attractive to potential employees
Every media outlet and social channel is blanketed with Presidential election coverage. This blog will give you a break from it all. We will look at ethical issues of the week that have nothing to do with elections: philotimy, racism and disclosure.
Keith Green, assistant professor at Montclair State and former vice president of B2B communications and partnerships at Guinness World Records, discusses:
1) DEFG: Four common reasons for ethical failures
2) The challenge of living in the world of now
3) Ethics issues he has observed in sports public relations
Bestselling marketing and CX author, and inspirational speaker Jay Baer discusses the ethics lessons you can learn from beer, football and food.
Specifically:
1) How to ethically work for competing companies
2) The rampant issue of IP Theft
3) Restaurants’ ethical dilemma: COVID disclosure
Mark Cautela, the Head of Communications for Harvard Business School, discusses a number of important ethics topics including:
1) Why you need to act quickly and decisively on even small ethics concerns
2) When company and team before self is not ethically appropriate
3) What to do when your boss asks you to fudge numbers on an award
Sam Villegas, APR, a Senior Consultant with Raftelis shares insight on:
1) What do you do when you are asked to stonewall on a public health issue?
2) When should you act as a whistle blower?
3) How do you effectively respond to disinformation and fear-based attacks?
Kelli Bravo, the vice president of healthcare and life sciences for Pegasystems, discusses a number of important ethical issues, including:
1) The ethical considerations in admitting an error in your software
2) How do we ethically fix what is broken in the healthcare system
3) Top ethics challenges in healthcare communication, patient engagement and collaboration
4) How do you ethically balance transparency and confidentiality
Erin Callanan, the director of media relations for WGBH, discusses a number of ethics challenges including:
1) What to do when you are asked to make inflated claims
2) Balancing the desire to bring in revenue with the desire to only work with clients you believe in
3) How to combat misinformation