Aaron Kwittken, the founder and chairman of KWT Global and the founder of PRophet, discusses:
1) An issue he still regrets not speaking up on 30 years ago
2) Ethical issues in merging the science and art of public relations
3) How augmented intelligence can help enhance our profession
4) How do we create belonging in a hybrid environment?
first interviewed Felicia Blow, APR, almost two years ago. She was one of my first 15 interviews for the blog and podcast. This year she is the 2022 National Chair or PRSA, so I thought it made sense to revisit the interview.
She discusses a number of important topics including:
• How to make the ethical choice when your bosses issue conflicting orders
• What to do when your employer lies to you
• New areas of PR ethics concerns
• The best ethics advice she ever received
Kami Huyse, the CEO of Zoetica, a social media agency, who for me was first and best known as @kamichat discusses a number of important ethics issues including:
1) Why you need to respond and not react to unethical behavior
2) What one question should you ask friends facing difficult situations?
3) Why ethical PR people act like ombudsmen
4) What is the best thing PR pros can do in difficult situations?
Karen Garnik, the president of Global Vision Marketing and Communications and the president of Asociación de Relacionistas Profesionales de Puerto Rico and a licensed public relations practitioner, discusses a number of important ethics issues including:
1) How apathy is threatening ethical behavior
2) Porque ser Relacionista es cosa seria – Why being a PR pro is a serious thing
3) Licensing and ethics in Puerto Rico
4) How Puerto Rico’s Licensing compares to the APR
Eric Berman, an innovative results-focused communications director discusses a number of important issues, including:
1) What should you do when you are asked to promote vaporware?
2) How can you practice ethical measurement?
3) Why you should always look at both sides of the data
Sabrina Ram, the founder and president of Blu Lotus discusses:
1) What to do when your boss asks you to do something uncomfortable
2) Why we need to stop putting profit over ethics
3) The need for accountability
4) Just because you are good at something doesn’t mean you have to do it
Welcome to Ethical Voices in 2021. A New year, but the same great content. Since one of the most common New Year’s resolutions is to lose weight and improve wellness, I could think of no better guest to kick off the year than Mark Mohammadpour, the founder of the Chasing the Sun Health Coaching for communicators and marketers. I’ve enjoyed reading his insights in the Public Relations Society of America’s Strategies & Tactics, and that’s what caused me to reach out to invite him to be a guest.
Mark discusses a number of important issues, including:
1) What do you do when your work does not align with your personal values?
2) How PR executives can convince brands to take a stand
3) What are agencies missing when it comes to recruiting and retaining talent?
4) Why you need a personal wellness crisis plan
Ken Hunter, the President and Chief Strategist at The PowerStation and a part-time lecturer at Rutgers University. He discusses a number of important issues, including
1) What to do ethically when your company is accused of making people sick
2) How to make ethical issues seem less like personal attacks
3) What to do when your boss makes unethical promises
4) Dealing with media bias
Neil Foote, the CEO of Foote Communications, and the President of the National Black Public Relations Society, discusses a number of important ethics issues, including:
1) Why identifying an ethics problem is not enough
2) The power of truth, without embellishment, to drive ethical action
3) How to fight misinformation and disinformation
4) Why celebrating success is not enough to drive diversity
Todd Van Hoosear, the Chief Engagement Officer for Business Breakthrough Network and a visiting instructor at Boston University, discusses a number of important ethics topics, including:
1) What do ethical PR professionals do when they are faced with conflicting loyalties?
2) The ethics challenges of a post-truth era
3) The need for action to change the perception of PR