Tatevik Simonyan, the co-founder and director of communications and international relations at SPRING PR company in Armenia, discusses:
1) How to best counsel your client when they want to respond unethically to an unethical competitor
2) How to react calmly and ethically in highly emotional crises
3) Should PR create a global code of ethics for influencer marketing
4) What companies should know about PR in Armenia
Erin Kennedy, the ethics committee chair for the PRSA Central California Chapter, discusses:
1) What to do when your boss wants to disclose information before you should
2) How to better understand how those spreading misinformation think
Captain Barbara Bell, U.S. Navy (ret). Captain Bell was one of Annapolis’s first female graduates and has a distinguished career as an aviator and naval flight test officer. Today, she teaches at the US Naval Academy and may discuss ethics even more than I do.
In this interview she discusses a number of important ethics issues, including:
1) The importance of the really small things
2) The ethics framework being taught to future Navy officers – and how everyone can apply it
3) How to understand and avoid biases
4) Never forget you are a role model
Joseph Abreu, the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida, and 2024 National Chair of PRSA., discusses a number of important ethics issues, including:
1) The ethical importance of avoiding even the appearance of impropriety.
2) How to get ahead of AI ethics challenges
Roy Reid, a senior fellow with the Stockworth Institute, and a recognized as one of the Top 100 Thought Leaders in Trustworthy Business, discusses a number of important ethics issues, including:
1) What to do when your client asks you to besmirch the competition
2) How to effectively and ethically build trust
3) What to do when employees, clients and partners break your trust
Erica Salmon Byrne, CEO of Ethisphere discusses:
1) How does a company become one of the World’s Most Ethical Companies?
2) What are the top ethics issues facing companies?
3) How can businesses create a more ethical environment?
4) What questions should businesses ask about ethics and AI?
5) Proof that being ethical is good business
Linda Welter, the CEO of Caliber Group, a brand marketing, public relations, and digital firm discusses a number of important ethics topics, including:
1) Where do you draw the competitive line?
2) What is our first responsibility in ethical situations?
3) Ethics issues with influencers
Rebecca Wilson, the Executive Vice President International for WE Communications International provides a great overview of the 2022 Brands in Motion Study and what it means for ethical communicators, including:
1) Addressing the diversity quota dilemma and tokenization
2) How many companies are delivering on their value-led commitments
3) How do brands balance their commitments to practical short-term issues versus long-term issues?
4) Key findings from the 2022 Brands In Motion Study
5) The two things every ethical communicator must embrace
Thank you! Ethical Voices: Practicing Public Relations with Integrity book launched a month early. And it quickly became the #1 and #5 new public relations book (print and kindle) on Amazon.
This week on EthicalVoices, Filomena Fanelli, CEO of Impact PR & Communications discusses a number of important ethical issues, including:
1) Why we need to trust but verify
2) How to make your employees understand and live your values
3) Ethics and predatory lending