Ethics - EthicalVoices

Public Relations Ethics, Loyalty and Serving the Public Interest in a Multicultural World – Ana Toro

By Mark McClennan, APR, Fellow PRSA • April 22, 2019 • 0 Comments

Ana Toro, APR discuss ethics, public relations and serving the public interest with Ethical Voices

Ana Toro, APR, a Senior Partner of Multicultural Communications with Clearview Communications and PR, shares her insight on a number of important issues, including:
• What you should do when a subcontractor is acting unethically
• What happens when fake news becomes the real news
• PR ethics and the constant race for relevance
• What more do we need to do with diversity and inclusion?
• The importance of the PRSA Code of Ethics

How the Most Ethical Companies Leverage The Power of Trust, Transparency, Ethics and Values in Communications and Public Relations: David Herrick

By Mark McClennan, APR, Fellow PRSA • April 15, 2019 • 3 Comments

David Herrick, the managing principal of EthicOne, discusses how the most ethical companies leverage the power of trust, transparency, ethics and values in communications and public relations. Specifically he addresses:
• What are the communication best practices in the world’s most ethical companies?
• The most significant PR ethics challenge on the horizon
• How to avoid ethical greenwashing
• How to determine which societal issues on which to engage

The Intersection of Creativity, Ethics and Legality in Public Relations: Michael Lasky

By Mark McClennan, APR, Fellow PRSA • April 8, 2019 • 2 Comments

Michael Lasky discusses the intersection of creativity, ethics and legality in public relations with Ethical Voices

Michael Lasky, the co-chair of the litigation practice group of Davis and Gilbert, shares great insight on a number of topics including:
• The ethics of talent migration
• The intersection of creativity, ethics and legality

What Are College Students Asking About Public Relations Ethics? Deb Silverman, APR, Fellow PRSA

By Mark McClennan, APR, Fellow PRSA • April 1, 2019 • 0 Comments

Deb Silverman discusses what ethics issues engage PR students the most with Ethical Voices

Dr. Deb Silverman, APR, Fellow PRSA, the chair and associate professor of communication at SUNY Buffalo State shares her her insights into the top PR ethics questions and challenges facing students and young professionals.

She highlights:

– The most common PR ethics questions from college students
– What unethical activities to businesses ask interns to do for them
– What ethics exercises engage the students the most
– Where the industry is failing with ethics training

Key Takeaways from the Ethisphere Global Ethics Conference

By Mark McClennan, APR, Fellow PRSA • March 15, 2019 • 0 Comments

This year’s Global Ethics Summit by Ethisphere was an outstanding conference. A panel of CEOs addressed how to build an ethical culture. Panels addressed harassment, #metoo and how to tackle hot-button issues.

Special Report from the Global Ethics Summit: How Communications Fuels the Ethics Agenda

By Mark McClennan, APR, Fellow PRSA • March 13, 2019 • 1 Comment

Special Report from Ethisphere’s Global Ethics Summit: How Communications Fuels the Ethics Agenda

What do the World’s Most Ethical Companies Have in Common: Ethisphere’s Erica Salmon Byrne Answers that Question

By Mark McClennan, APR, Fellow PRSA • March 11, 2019 • 4 Comments

Erica Salmon Byrne of Ethisphere discusses PR and ethics with EthicalVoices

Erica Salmon Byrne, executive director of the Business Ethics Leadership Alliance, for Ethisphere, sheds insight on a number of key ethics issues for business and public relations. Specifically she addresses:
• Common characteristics of the World’s Most Ethical Companies
• Best practices in ethics training
• How to be an effective ethics counselor
• Ethics challenges we will face today and tomorrow

Three Places to Find Ethics Advice: The Mirror, The Torah and Poor Word Choices – Roger Friedensen, APR

By Mark McClennan, APR, Fellow PRSA • February 18, 2019 • 0 Comments

Ethics, The Mirror, Torah and Poor Word Choice

Joining me on this week’s episode is Roger Friedensen, a partner at Forge Communications, which is a research and communication strategy firm in Raleigh, North Carolina. Roger is a great PR professional and an even better guitar player.
In this interview, Roger discusses:
• When poor word choice can cause an ethics crisis
• How technology will create new ethics dilemmas
• The power of looking in the mirror
• Practical ethics advice from the Torah

Building an Ethical Team and Avoiding Unexpected Ethics Pitfalls: Steve Cody

By Mark McClennan, APR, Fellow PRSA • February 11, 2019 • 0 Comments

Steve Cody of Peppercom discusses ethics pitfalls with Ethical Voices

Joining me on this week’s episode is Steve Cody, the founder and CEO of Peppercomm, a purpose-driven, strategic, integrative communications and marketing agency. Frankly, Steve is one of the most incisive and insightful PR pros I have ever met.
In this free-wheeling discussion, Steve addressed a number of key ethical issues including:
• Unexpected ethics pitfalls
• How to build an ethical team
• Where companies and agencies fail ethically
• Ethics in research
• Diversity failures

How to Tell Someone They Are Being Unethical – Dave Close

By Mark McClennan, APR, Fellow PRSA • January 21, 2019 • 0 Comments

Joining me on this week’s episode is Dave Close, the retired managing director of MSL Boston. I have known Dave for more than 25 years and frankly I do not know anyone who is a better example of character, ethics and compassion.

In the interview, Dave discusses a number of topics including:

How to tell a client they are being unethical
Little ethics fails: avoiding the slippery slope
Ethics challenges and new business
The best ethics advice he ever received

Category: Ethics