Joining me on this week’s episode to discuss setting ethical boundaries is Tracy Schario, APR of MITRE. She discusses:
1) How do you set ethical boundaries with your boss?
2) What work can a department ethically claim as its own?
3) Are the unexpected ethics benefits that will come out of businesses reaction to COVID?
4) How do you effectively set ethical boundaries with partners?
Joining me on this week’s episode is Bonnie Upright, the vice president of corporate communications for Coldwell Banker Vanguard. She is a former agency owner who has done outstanding work with celebrity foundations.
Bonnie discusses a number of key ethics issues including:
– Grappling with difficult ethical issues early in your career
– Ethical issues and best practices for managing celebrity and athlete foundations
– The story behind her mother’s viral obituary and how it has been plagiarized more than a dozen times
Erica Salmon Byrne, executive director of the Business Ethics Leadership Alliance, for Ethisphere, sheds insight on a number of key ethics issues for business and public relations. Specifically she addresses:
• Common characteristics of the World’s Most Ethical Companies
• Best practices in ethics training
• How to be an effective ethics counselor
• Ethics challenges we will face today and tomorrow
Joining me on this week’s episode is Elise Mitchell, the chairman of Mitchell Communications Group and CEO of the Dentsu Public Relations network. Elise is one of the most inspiring and insightful communications executives whom I have ever met and the author of a great book on leadership: Leading Through the Turn.
In a very engaging discussion, Elise highlights:
• Ethics issues with Intellectual Property
• How to avoid accidentally infringing on other companies’ IP
• Companies stealing agencies IP
• Creating a culture of try
• The best ethics advice she ever received
Joining me on this weeks’ episode is Mickey Nall, APR, Fellow PRSA, a Professional-In-Residence at the University of Florida, the former Managing Director of Ogilvy Atlanta, and a former Chair of PRSA. What I love about Mickey is the wit and insight he brings to every discussion.
In this week’s episode, he discusses:
The ethics of diversity and inclusion (How to avoid being a Stepford firm and how to take the first inclusion steps)
How to fight unconscious bias
The ethics of time sheets
The importance of breathing