EthicalVoices

Category: Global

Total 19 Posts

Purpose, Profit, and AI: The Ethical Trade-Offs Every Organization Is Making Today

This week on EthicalVoices, Martina Quinn, the CEO of Alice PR and co-chair of the Ethics Board to the International Communications Consultancy Organization discusses:
1) Can PR agencies embrace AI without compromising their values or contributing to the very problems they are trying to solve?

2) What happens to trust in PR when unethical practitioners ignore professional standards and the entire industry gets blamed for their behavior?

3) How to bring your whole team into AI decisions instead of imposing a strategy from the top down.

4) Three principles for making hard ethical calls when the answer isn’t black and white

Lessons from a PR Legend: Dick Martin on Ethics, Accountability, and Finding the Hard Truths

Dick Martin, the retired Chief Communication Officer for AT&T and Chairman of the Board of the PR Museum, discusses a number of important ethics issues, including:

1) How a single racist cartoon exposed deeper organizational issues and sparked meaningful change

2) Why telling the truth in PR isn’t always easy

3) Why strong ethics requires more than good intentions

4) Why you should be careful about getting too clever

How to best counsel your client when they want to respond unethically to an unethical competitor – Tatevik Simonyan

Tatevik Simonyan, the co-founder and director of communications and international relations at SPRING PR company in Armenia, discusses:

1) How to best counsel your client when they want to respond unethically to an unethical competitor

2) How to react calmly and ethically in highly emotional crises

3) Should PR create a global code of ethics for influencer marketing

4) What companies should know about PR in Armenia

What societal issues does every company have an ethical duty to support? – Niel Golightly

Niel Golightly, a partner at FGS Global, discusses several important ethics issues, including:

1) An important lesson he learned flying an F-14 over the Indian Ocean

2) What is the hardest ethical decision?

3) The power of humility

4) How do we redefine a corporation’s role in society?

5) What societal issues does every company have an ethical duty to support?

2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Rebecca Wilson, the Executive Vice President International for WE Communications International provides a great overview of the 2022 Brands in Motion Study and what it means for ethical communicators, including:

1) Addressing the diversity quota dilemma and tokenization

2) How many companies are delivering on their value-led commitments

3) How do brands balance their commitments to practical short-term issues versus long-term issues?

4) Key findings from the 2022 Brands In Motion Study

5) The two things every ethical communicator must embrace

How Can We Improve Fashion Industry Ethics? – Jessica Kelly

Jessica Kelly, the Founder and CEO of THR3EFOLD, a leader in the ethical fashion space, discusses several key ethics issues, including:

1) Where should we start in improving fashion industry ethics?

2) Why all auditing bodies aren’t created equal

3) What everyone can do to improve ethics in the fashion industry

4) How can you maintain your moral compass when there is be pressure to succeed at all costs?

Licensing and Ethics in Puerto Rico Public Relations – Karen Garnik

Karen Garnik, the president of Global Vision Marketing and Communications and the president of Asociación de Relacionistas Profesionales de Puerto Rico and a licensed public relations practitioner, discusses a number of important ethics issues including:

1) How apathy is threatening ethical behavior

2) Porque ser Relacionista es cosa seria – Why being a PR pro is a serious thing

3) Licensing and ethics in Puerto Rico

4) How Puerto Rico’s Licensing compares to the APR

One ethics question every agency owner needs to ask before taking on a new client – Dan Tisch

Dan Tisch, the CEO of Argyle, one of Canada’s largest and best agencies, discusses:

1) What to do when you can’t convince others to do the ethically right thing

2)Why reputation matters more than image

3) One ethics question every agency owner needs to ask before taking on a new client

4) How communication professionals must prepare as the risk of deception increases daily

Healing the Fracturing of Humanity By Moving From Impact to Consequence: Jim Olson

Jim Olson, the former global corporate communications lead for Starbucks and US Airways and CCO at African Leadership University, graciously shared his insight and observations on a number of topics including:

1) How did Starbucks find a new, ethical option about how to deal with the presence of guns in their stores?
2) How we can help heal the fracturing of humanity by moving from impact to consequence?
3) The ethical imperative of purpose