Tatevik Simonyan, the co-founder and director of communications and international relations at SPRING PR company in Armenia, discusses:
1) How to best counsel your client when they want to respond unethically to an unethical competitor
2) How to react calmly and ethically in highly emotional crises
3) Should PR create a global code of ethics for influencer marketing
4) What companies should know about PR in Armenia
Niel Golightly, a partner at FGS Global, discusses several important ethics issues, including:
1) An important lesson he learned flying an F-14 over the Indian Ocean
2) What is the hardest ethical decision?
3) The power of humility
4) How do we redefine a corporation’s role in society?
5) What societal issues does every company have an ethical duty to support?
Rebecca Wilson, the Executive Vice President International for WE Communications International provides a great overview of the 2022 Brands in Motion Study and what it means for ethical communicators, including:
1) Addressing the diversity quota dilemma and tokenization
2) How many companies are delivering on their value-led commitments
3) How do brands balance their commitments to practical short-term issues versus long-term issues?
4) Key findings from the 2022 Brands In Motion Study
5) The two things every ethical communicator must embrace
Linda Recupero, the Senior Vice President and Global Head of Enterprise Communication for Assurant discusses:
1) What to do when a colleague lies
2) The evolution of ethics globally
3) The five most dangerous words in the world
Jessica Kelly, the Founder and CEO of THR3EFOLD, a leader in the ethical fashion space, discusses several key ethics issues, including:
1) Where should we start in improving fashion industry ethics?
2) Why all auditing bodies aren’t created equal
3) What everyone can do to improve ethics in the fashion industry
4) How can you maintain your moral compass when there is be pressure to succeed at all costs?
Karen Garnik, the president of Global Vision Marketing and Communications and the president of Asociación de Relacionistas Profesionales de Puerto Rico and a licensed public relations practitioner, discusses a number of important ethics issues including:
1) How apathy is threatening ethical behavior
2) Porque ser Relacionista es cosa seria – Why being a PR pro is a serious thing
3) Licensing and ethics in Puerto Rico
4) How Puerto Rico’s Licensing compares to the APR
Dan Tisch, the CEO of Argyle, one of Canada’s largest and best agencies, discusses:
1) What to do when you can’t convince others to do the ethically right thing
2)Why reputation matters more than image
3) One ethics question every agency owner needs to ask before taking on a new client
4) How communication professionals must prepare as the risk of deception increases daily
Jim Olson, the former global corporate communications lead for Starbucks and US Airways and CCO at African Leadership University, graciously shared his insight and observations on a number of topics including:
1) How did Starbucks find a new, ethical option about how to deal with the presence of guns in their stores?
2) How we can help heal the fracturing of humanity by moving from impact to consequence?
3) The ethical imperative of purpose
Quentin Langley, the author of Brandjack and an Adjunct Professor discusses a number of fascinating topics related to ethics in public relations. Specifically:
1. What to do if one of your students is accused of apostasy and treason?
2. Can ethical PR pros really follow the “Do not lie” maxim?
3. Global ethics challenges
4. Ethical challenges with brandjacking
Hasan Zuberi, the President of the PR Council of Pakistan, shares great global ethics insights and advice, including situations many of us in the U.S. never have to face including:
1) What to do when your client is accused of espionage and his life and property are threatened
2) The ethical challenges of fake news and the coronavirus
3) The evolution of public relations in Pakistan
4) Expense report ethics