Ann Marie Varga, the internal communication manager for AdventHealth discusses a number of important ethics issues including:
1) One key PR ethics lesson from the Pulse nightclub shooting
2) How to protect your (and your team’s) mental health in crisis situations
3) Ethical issues in internal communications
Jennifer Gonzalez, the senior vice president of multicultural strategy at C+C (and my colleague) discusses a number of important ethics issues, including:
1) What to do when you know your prospect’s multicultural program does not align with the community’s needs
2) Ethical issues in partnering with community-based organizations
3) Why sometimes being equitable requires you to say no
Sherry Feldberg, a seasoned healthcare communication professional who is now the principal of Leadership Journey discusses:
1) What to do when your boss asks you to burn bridges?
2) How to speak up effectively when you are asked to compromise your personal ethics
3) The importance of building trusted relationships
4) The need to show vulnerability as a leader
Kelli Bravo, the vice president of healthcare and life sciences for Pegasystems, discusses a number of important ethical issues, including:
1) The ethical considerations in admitting an error in your software
2) How do we ethically fix what is broken in the healthcare system
3) Top ethics challenges in healthcare communication, patient engagement and collaboration
4) How do you ethically balance transparency and confidentiality
Karen Swim, APR, the President and CEO of Words for Hire discusses:
– What to do when your friend acts unethically
– What to do when your organization values results over ethical behavior
– Why every PR person needs to step up and be an ethics champion
– Why ethics cannot be a uniform you wear
Garland Stansell, the Chief Communications Officer for Children’s of Alabama, and the 2020 National Chair of PRSA shares his insight on a number of key ethics issues, including:
• Why sharing the bare minimum is often not the best course
• Why you must address issues head on when you are considered guilty by association
• Why we must resist the tyranny of urgency
• How every ethical PR professional can counteract negative perceptions of the profession
Jessica Graham, president of Fionix Consulting discusses what to do when your boss asks you to spread dirt on a competitor, how to ethically handle a public health crisis, what we can learn from the Rotary Club and other ethical issues.
Erica Sniad Morgenstern, the vice president of marketing communications of Welltok, discusses a number of important ethical issues, including:
1) Challenges of talking a tough stand with senior executives to keep your organization on message
2) Data permanence and one thing to never do if you issue incorrect data
3) Ethical issues created by the decline of original reporting
4) Ethical issues in the healthcare/HCIT industry
5) Why the best ethics advice may come from the TSA
Lou Capozzi, the former chairman of MSL, and former president of the PRSA Foundation, shares some great insight including:
• Why you must be careful who you trust
• What every in-house PR pro needs to be ready to do
• How to determine what brands you will represent
• The importance of being skeptical
This year’s Global Ethics Summit by Ethisphere was an outstanding conference. A panel of CEOs addressed how to build an ethical culture. Panels addressed harassment, #metoo and how to tackle hot-button issues.