Sherry Feldberg, a seasoned healthcare communication professional who is now the principal of Leadership Journey discusses:
1) What to do when your boss asks you to burn bridges?
2) How to speak up effectively when you are asked to compromise your personal ethics
3) The importance of building trusted relationships
4) The need to show vulnerability as a leader
Emmanuel Tchividjian, the principal of the Markus Gabriel Group, and one of the top thought leaders on ethics and communication in the world, discusses:
1) Where your duty lies when you are asked to reveal confidential information
2) The importance of civility and civil discourse
3) How the absence of truth leads to the absence of trust
4) The guiding light of hope
Karen Garnik, the president of Global Vision Marketing and Communications and the president of Asociación de Relacionistas Profesionales de Puerto Rico and a licensed public relations practitioner, discusses a number of important ethics issues including:
1) How apathy is threatening ethical behavior
2) Porque ser Relacionista es cosa seria – Why being a PR pro is a serious thing
3) Licensing and ethics in Puerto Rico
4) How Puerto Rico’s Licensing compares to the APR
Krista Terrell, APR, the acting president of the Arts and Science Council for Charlotte Mecklenburg County, discusses a number of important ethics topics, including:
1) The best approach to convince executives to report historic inequities
2) Why ethical organizations need to look back as well as forward
3) How organizations can think beyond their whiteness
4) Why we need to think like gardeners, not gunslingers
Donald Singletary, the president at Singletary Group Communications and an adjunct professor at a number of universities, including Syracuse University and Baruch College, discusses:
1) Ethics of expense reports in the Mad Men Era and today
2) How societal changes are impacting ethical practices
3) How rationalization leads to ethical failures
4) Are we really making progress against systemic racism?
Thomas Bennett III, discusses:
1) What to do when you are stuck in a toxic work culture
2) Why we need more honesty and transparency
Perry Headrick, the founder of Crackle PR, discusses a number of important ethical issues including:
1)What should you do when you don’t believe in your client?
2) Why we need to fight sensationalism
3) The need for greater diversity in public relations
Eric Berman, an innovative results-focused communications director discusses a number of important issues, including:
1) What should you do when you are asked to promote vaporware?
2) How can you practice ethical measurement?
3) Why you should always look at both sides of the data
Adam Blacker, the Vice President of Insights and Alliances at Apptopia, discusses a number of important data ethics issues for public relations professionals, including:
1) When to ethically pass on a media opportunity
2) Why you need to think of the long game when it comes to data
3) How to decide if you have enough data for an accurate pitch
4) The ethics of data collection
Craig Sender, the senior director of public and analyst relations at the Copyright Clearance Center and an adjunct professor at Boston University, discusses:
1) What do you do when your client pulls a bait and switch?
2) The three most powerful words when pushing back on inappropriate requests
3) Why we still need timeouts