Honesty - EthicalVoices

What do you do when your work does not align with your personal values?: Mark Mohammadpour

By Mark McClennan, APR, Fellow PRSA • January 4, 2021 • 0 Comments

Welcome to Ethical Voices in 2021. A New year, but the same great content. Since one of the most common New Year’s resolutions is to lose weight and improve wellness, I could think of no better guest to kick off the year than Mark Mohammadpour, the founder of the Chasing the Sun Health Coaching for communicators and marketers. I’ve enjoyed reading his insights in the Public Relations Society of America’s Strategies & Tactics, and that’s what caused me to reach out to invite him to be a guest.

Mark discusses a number of important issues, including:

1) What do you do when your work does not align with your personal values?

2) How PR executives can convince brands to take a stand

3) What are agencies missing when it comes to recruiting and retaining talent?

4) Why you need a personal wellness crisis plan

How Businesses and Executives Fail at Diversity, Addressing Harassment and Humanity – Mike Paul

By Mark McClennan, APR, Fellow PRSA • December 21, 2020 • 4 Comments

This is the 100th episode of EthicalVoices and I am bringing you a very special guest. Mike Paul, the president of Reputation Doctor® discusses:

1) What executives should do (and many fail to do) when someone reports sexual harassment to them

2) The ethical failures of most businesses to act on diversity, equity and inclusion

3) When personal relationships are more important than safeguarding confidences

When Lite isn’t Lite: Ethical Issues with Misleading Claims – Ron Culp

By Mark McClennan, APR, Fellow PRSA • November 16, 2020 • 1 Comment

Joining me on this week’s episode is Ron Culp, the director of the Public Relations and Advertising Masters Program at DePaul University.

Ron discusses a number of important topics, including:

1) What to do when asked to make absurd and misleading claims

2) Why PR professions need the industry to have their back

3) Where companies make mistakes in countering disinformation internally
4) How to make your company attractive to potential employees

When and where do you draw the ethical line? – Helio Fred Garcia

By Mark McClennan, APR, Fellow PRSA • November 9, 2020 • 2 Comments

Helio Fred Garcia, President of Logos Consulting Group discusses a number of important ethics issues including:

1) When and where do you draw the ethical line?
2) How structures and clear protocols make courage less necessary in ethical dilemmas
3) What can we learn from Bernays’ definition of public relations?
4) What are some positive ethics lessons from Goldman Sachs
5) Three key elements in determining the “right” thing to do

Why You Should Act Quickly and Decisively on Even Small Ethics Concerns – Mark Cautela

By Mark McClennan, APR, Fellow PRSA • October 5, 2020 • 4 Comments

Mark Cautela, the Head of Communications for Harvard Business School, discusses a number of important ethics topics including:

1) Why you need to act quickly and decisively on even small ethics concerns

2) When company and team before self is not ethically appropriate

3) What to do when your boss asks you to fudge numbers on an award

What do you do when you are asked to stonewall on a public health issue? – Sam Villegas, APR

By Mark McClennan, APR, Fellow PRSA • September 28, 2020 • 0 Comments

Sam Villegas, APR, a Senior Consultant with Raftelis shares insight on:

1) What do you do when you are asked to stonewall on a public health issue?

2) When should you act as a whistle blower?

3) How do you effectively respond to disinformation and fear-based attacks?

Setting Ethical Boundaries – Tracy Schario

By Mark McClennan, APR, Fellow PRSA • September 21, 2020 • 0 Comments

Joining me on this week’s episode to discuss setting ethical boundaries is Tracy Schario, APR of MITRE. She discusses:

1) How do you set ethical boundaries with your boss?
2) What work can a department ethically claim as its own?
3) Are the unexpected ethics benefits that will come out of businesses reaction to COVID?
4) How do you effectively set ethical boundaries with partners?

What to do when you are asked to make inflated claims – Erin Callanan

By Mark McClennan, APR, Fellow PRSA • August 31, 2020 • 1 Comment

Erin Callanan, the director of media relations for WGBH, discusses a number of ethics challenges including:

1) What to do when you are asked to make inflated claims
2) Balancing the desire to bring in revenue with the desire to only work with clients you believe in
3) How to combat misinformation

Ethical Issues with Celebrity Foundations and People Plagiarizing Your Mother’s Obituary – Bonnie Upright

By Mark McClennan, APR, Fellow PRSA • July 15, 2019 • 2 Comments

Joining me on this week’s episode is Bonnie Upright, the vice president of corporate communications for Coldwell Banker Vanguard. She is a former agency owner who has done outstanding work with celebrity foundations.

Bonnie discusses a number of key ethics issues including:

– Grappling with difficult ethical issues early in your career
– Ethical issues and best practices for managing celebrity and athlete foundations
– The story behind her mother’s viral obituary and how it has been plagiarized more than a dozen times

The PR Ethics of SMARTER Measurement, ROI and AVEs: Johna Burke, AMEC

By Mark McClennan, APR, Fellow PRSA • March 25, 2019 • 3 Comments

Johna Burke, AMEC discusses the ethics of PR measurement with Ethical Voices

In an insightful and thought-provoking interview, Johna Burke, the Global Managing Director for AMEC, the Association of the Measurement and Evaluation of Communications provides commentary on many topics, including:
• The ethics of AVE
• How PR agencies are using ROI Incorrectly
• The importance of a SMARTER measurement framework
• Where PR pros can get ethical measurement frameworks

Category: Honesty