Thank you! Ethical Voices: Practicing Public Relations with Integrity book launched a month early. And it quickly became the #1 and #5 new public relations book (print and kindle) on Amazon.
Category: Independence
Total 8 Posts
This week, Paula Pedene, APR, Fellow PRSA is being inducted into the Defense Information School Hall of Fame. She was the first EthicalVoices interview in 2018. Listen to it again.
This week on EthicalVoices, Filomena Fanelli, CEO of Impact PR & Communications discusses a number of important ethical issues, including:
1) Why we need to trust but verify
2) How to make your employees understand and live your values
3) Ethics and predatory lending
Ellen Crane, APR, Fellow PRSA. founder of Women Elevated, addresses a number of important ethics issues including:
1) What to do when your ethical values diverge from your employer’s values?
2) How can old school strategies counter disinformation
Andrew Healy, co-founder of Water & Wall, an award-winning marketing and communications agency, discusses a number of important ethics issues, including:
1) What to do when the story you are told just doesn’t add up
2) How to deal with content exhaustion
3) Misperceptions around financial services and ethics
This week on EthicalVoices, JP Canton, the head of communications and public relations in North America for Polestar discusses ethical issues including:
1) What to do when your boss asks you to make the company seem more diverse than it is
2) Common failings with corporate responses to Black Lives Matter
3) The unethical actions more companies are asking agencies to do and why it is wrong
I first met Martin more than a decade ago through PRSA’s Counselors Academy. He is one of the most genuine and thoughtful PR professionals and has turned his focus to helping educate others. He is one of the weekly hosts of the Inside PR podcast and was kind enough to agree to an Ethical Voices interview.
In this week’s Ethical Voices interview, Martin discusses:
How he and P&G responded to a campaign that happened during 9/11
What agencies should consider when writing off expenses during a crisis
Third-party influencers and disclosure
The best ethics advice he ever received
Bryan Scanlon is the principal of Look Left Marketing. I first met him more than 15 years ago when he joined Schwartz Communications and he shared an office with me. I quickly realized he was one of the sharpest, most insightful PR pros I have ever known.
In his interview with Ethical Voices, Bryan provides great insight and advice on a number of topics including:
What to do when your client wants you to speak out on an area in which they are not qualified or appropriate
A three-step process for working through ethical challenges
The ethics of security public relations
The top three communications ethics challenges in Silicon Valley
How to avoid burnout
The best ethics advice he ever received