Rebekah Iliff, a writer, humorist, and the founder of WriteVest, a writers’ collective focused on developing thoughtful, creative invoice, and voice driven content for brands discusses:
1) A shotgun isn’t the answer. What to do when your competitor copies your language and claims
2) Why businesses need to stick to their purpose and avoid wokewashing
3) Fighting vanity metrics
Troy Brown, the President of one50one, discusses a number of key ethics issues, including:
1) How to respond when people try to marginalize you
2) The unethical myth of we can’t find diverse candidates
3) Ethical issues with influencer marketing
4) Ethics of Blockchain and Digital IP
Michelle Egan, the chief communications officer of the Alyeska Pipeline Service Company discusses a number of key ethical issues including:
• Who owns the work you create at a company? And what do you do when a former co-worker asks for it?
• What to do when your company’s equipment causes the death a Middle schooler?
• Fighting the attack on the free flow of information
• How do you balance privacy with transparency?
Marisa Vallbona, the founder and president of CIM, Inc PR and co-founder of the PR Consultants Group, discusses:
• Going beyond “that’s unethical” to understand the issues and better guide those you are advising
• What to do when people steal your ideas
• The challenges the lack of enforcement of PRSA’s Code of Ethics creates for the public relations industry
Joining me on this week’s episode is Elise Mitchell, the chairman of Mitchell Communications Group and CEO of the Dentsu Public Relations network. Elise is one of the most inspiring and insightful communications executives whom I have ever met and the author of a great book on leadership: Leading Through the Turn.
In a very engaging discussion, Elise highlights:
• Ethics issues with Intellectual Property
• How to avoid accidentally infringing on other companies’ IP
• Companies stealing agencies IP
• Creating a culture of try
• The best ethics advice she ever received