Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including:
1) Why corporations need to be careful they aren’t the ones spreading misinformation
2) Ethics of data analysis
3) Why PR pros need to change their definition of media
Cheryll Forsatz, the Vice President of Corporate Communications and Public Relations for Ferrero USA discusses:
1) The ethical implications of blurred lines
2) Influencer ethics and disclosure
3) Ethics and AI
We’re doing something a little bit different this week. I spoke with Technology Journalist Scott Tharler about:
1) The ethics of press trips
2) The ethics of reviews and selling products you review
3) The ethics of affiliate links
Elizabeth Edwards, the founder of Volume PR and the Engagement Science Lab, discusses a number of important issues, including:
1) The ethical challenges of weaponized communication
2) Avoiding thought-terminating cliches
3) What is the one tool or word, PR pros should retire
4) Why we need to think of meaning, not just tactics
Laura Kempke, the Vice President of Communications for Acquia discusses several important ethics issues, including:
1) What to do when executives lie frequently?
2) Dealing with misinformation and the increasing need to take a stand
3) What can PR professionals learn from the open source community?
Adam Blacker, the Vice President of Insights and Alliances at Apptopia, discusses a number of important data ethics issues for public relations professionals, including:
1) When to ethically pass on a media opportunity
2) Why you need to think of the long game when it comes to data
3) How to decide if you have enough data for an accurate pitch
4) The ethics of data collection
Melody Kimmel is one of the nation’s leading media,presentation and message trainers. In this interview, she provides insight into a number of key issues including:
1) Ethics and media interviews
2) How to conduct ethical media training
3) What to do when you make a mistake
4) The perversion of the strength of PR and the decline of trust
Michael Smart, a leading media relations trainer and coach discusses ethical pitfalls PR pros may face in media relations and shares practical advice on how to avoid them, including:
• Why you should always choose ethics over revenue
• Ethical challenges in media relations
• Why every PR pro needs a freedom fund