Dan Farkas, a lecturer of strategic communication at the Ohio State University, discusses a number of important ethics issues, including:
1) Why we need to think slow cooker rather than Instant Pot when it comes to PR measurement
2) How can you ethically blend empathy and accountability?
3) What is the most engaging PRSA ethics case study?
4) What ethics lessons can we learn from Ted Lasso?
Ana Toro, APR, a Senior Partner of Multicultural Communications with Clearview Communications and PR, shares her insight on a number of important issues, including:
• What you should do when a subcontractor is acting unethically
• What happens when fake news becomes the real news
• PR ethics and the constant race for relevance
• What more do we need to do with diversity and inclusion?
• The importance of the PRSA Code of Ethics