Marcia DiStaso, Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. discusses a number of important ethics issues, including:
1) How do we ethically ask questions in research?
2) What to absolutely never, ever do when conducting research for a PR campaign
3) Ethical challenges with AI in PR
Earlier this week, I had the pleasure of attending a Symposium at Boston University about “Taking on Climate Lies – Climate Disinformation Initiative.”
I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. The studies showed how social media and news media are spreading climate misinformation.
This week we’re doing something a little bit different, and we’re speaking with Dr. Juan Meng, the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA, an Associate Professor and Graduate Program Director at Baylor University. I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals.
Yesterday Weber Shandwick released a study: The State of Corporate Reputation in 2020: Everything Matters Now.
The study found ethics was a top 10 driver of corporate reputation and market value
Shonali Burke, a growth strategist and social expert discusses a number of ethical challenges. Including:
1) What to do when you are asked to protect a large donor’s reputation
2) Will public relations ever overcome its legacy of spin
3) New challenges with transparency and disclosure
4) How PR agencies need to adapt
This week on Ethical Voices, Robin Schell and Stacey Smith, senior counsel and partners at Jackson, Jackson & Wagner discuss a number of key PR and communication ethics issues, including:
• What to do when a client asks you to anonymously leak information
• Ethical issues with transparency and in-person research
• How to ethically leverage appeals to emotion
• The one ethics guidepost every PR pro needs to keep top of mind
Angela Sinickas the CEO of Sinickas Communications, discusses a number of key issues, including:
• What to do ethically when you realize you work at a company rife with sexism and racism
• Ethical missteps in the PR proposal process
• How ethics mistakes can haunt you for years (and how to overcome them)
• How to ethically deal with people with an agenda
David Herrick, the managing principal of EthicOne, discusses how the most ethical companies leverage the power of trust, transparency, ethics and values in communications and public relations. Specifically he addresses:
• What are the communication best practices in the world’s most ethical companies?
• The most significant PR ethics challenge on the horizon
• How to avoid ethical greenwashing
• How to determine which societal issues on which to engage
In an insightful and thought-provoking interview, Johna Burke, the Global Managing Director for AMEC, the Association of the Measurement and Evaluation of Communications provides commentary on many topics, including:
• The ethics of AVE
• How PR agencies are using ROI Incorrectly
• The importance of a SMARTER measurement framework
• Where PR pros can get ethical measurement frameworks