EthicalVoices

How to Conduct PR Research Ethically – Marcia DiStaso

Marcia DiStaso, Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. discusses a number of important ethics issues, including:
1) How do we ethically ask questions in research?

2) What to absolutely never, ever do when conducting research for a PR campaign

3) Ethical challenges with AI in PR

What should you do when you think you received an unlawful order? Dave Honchul

Dave Honchul, APR Fellow, PRSA is a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including:

1) What to do when you think you received an unlawful order

2) One key thing many PR pros are forgetting to do

3) How far do you need to dig before deciding something is true

What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including:

1) Why corporations need to be careful they aren’t the ones spreading misinformation

2) Ethics of data analysis

3) Why PR pros need to change their definition of media

How Much Human Agency Do We Require in Public Relations? – Ant Cousins

This week Ant Cousins, the Executive Director of AI Strategy at Cision, discusses a number of important issues, including:

• Cision’s AI ethics policy
• The ethics implications of the use of AI in public relations
• How much human agency do we require in public relations?
• The most concerning AI ethics issues
• Where should PR pros start when they want to learn more about AI?